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Blackwell Company. In the following years Blackwell and Day expanded further. In the beginning years of the Blackwell Company they did not have enough of a work force or big enough facilities to fulfill the huge demand for their product. The three owners increased the size of the company by building a factory for production. This factory was completed in and resided on the corner of Blackwell and Pettigrew Street in Durham, North Carolina.

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The factory brought more jobs to the city, creating a need for increased housing, public services, and other necessities. After the building of the factory the business continued to boom, so much so that the factory had to be expanded in , only 5 years after the original building went up. In addition to the extensive factory, the firm purchased and implemented the first tobacco warehouse in Durham in The market ended up selling more tobacco than any other place in North Carolina during its years of operation. Their tobacco warehouse influenced others to start tobacco warehouses of their own, contributing greatly to the city's success with tobacco.

By there were nine tobacco warehouses in Durham, making it the most popular place in North Carolina to sell tobacco.

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Additionally, the implementation of various technologies helped the company grow. Around the end of the s and early s the Blackwell Company experienced remarkable success. In it produced around 60, pounds of tobacco per year; by it produced over five million pounds. The Blackwell Company was the first big company to be located in Durham, sparked the tobacco craze within Durham.

Even though the company experienced high profitability, the three partners were to eventually fall apart and sell the company in order to pursue other ventures. This began when both Blackwell and Carr bought Day out of the company in for 50, dollars. He eventually spread the brand to an unprecedented global level.

Around the time when Blackwell left the company. Union Tobacco Company attempted to compete with the newly huge American Tobacco Company , a company formed out of the Duke firm, but found little success, and only a short while later were bought out by the American Tobacco Company. Bull Durham advertising represents the most expansive, revolutionary advertising campaign of its time. The Blackwell Company spent more money to advertise Bull Durham than any other company on any product. Bull Durham ads proved this theory wrong, however, as the various campaigns became some of the most successful of the time and paved the way to modern day advertising.

Bull Durham Smoking Tobacco advertising had success due to the extent to which the product was branded.

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The Blackwell Company advertised Bull Durham Tobacco in an uncommon fashion for advertising of the time. The repetition of the bull and the wide circulation of these advertisements in a single newspaper or magazine quickly made the product a household name. In addition, the Blackwell Co was among the first to implement a large-scale outdoor advertising campaign around the country. These ads started in the late s and consisted of giant depictions of the bull with catchy sayings or a depiction of the price.

Rink hired 4 teams of painters to go around the states and constantly paint ads. These signs were placed on huge billboards along major roads and rails, on the side of various buildings, and any other place that would be regularly seen. This was done in hopes that spreading the name of the product and the continuity of the ads would increase sales.

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